Introduction
In this piece of work I am going to talk about and
analyse two fragrance adverts, one for male and the other female.
Fragrance advertisements (Men)
Analysis of Paco Rabanne '1 Million' TV
Advertisement
 |
How does it use D.R.I.P?
The product that is being promoted is for
men. The advertisement reassures that the product smell's nice. Also the
advertisement is trying to inform about how what high class is and what things
you can do also its trying to persuade the life style and persuading the
consumers to buy the product.
The length of the advert is 33seconds and the
number of camera shots is 37 shots. The target audience is men between 17-40
year old men.
Objects displayed in the advert and what they
represent:
In the advert there is a dice which is a
connotation that he plays games and person who is a risk taker. Money which
represent that is rich classy. Casino which is a connotation that he is a
Gamble /risk taker. Women this shows power and control. Camera or paparazzi
which mean he could a famous person or a celebrity Fireworks which represents a
celebration or gathering and drinks which shows he’s not in control.
Mise en scene
Lighting and colour: black & white, old
Costume: formal-tuxedo, smart clothes
Gesture and body language: dance, clicking fingers
Position of object within the frame: centre, middle
and close up
Model: Matt Gordon
Sounds: 1 million song, bag drop, car, other object
Gender represent ion: Men
Female- easy to get, attractive
Choice of music: hypnotic
Camera shots: mostly close up shots
Fragrance advertisements (Women)
Analysis of Lactose Joy of Pink advertisement
 |
How does it use D.R.I.P?
This product that is promoted in this advertisement
is for women. Also it reassures that the product smells nice and pleasant. Also
in the advert it shows how the women enjoy life after using the product and
when they drive off there are pink banners drooping down from the sky, this
shows the product is for females.
Length of advert, number of shot& target
audience
The length of this advert is 20 seconds. The number
of camera shots used is 28. The target audience is women between the ages of
17-35 year old. There are objects displayed in the advert such as:
a convertible car which shows a classic and rich person. It shows a house which
shows a normal family life. There are party girls in the advert which is
a connotation that there could be parties and celebrations and handbags which
represents fashion, class and wealth.
Analyse the elements of Mise en scene
Lighting & colour: white and pink colours
and bright lighting.
Costume: casual, summer clothing.
Gesture and body language: smiling, laughing, free
(stretching arms)
Position of objects: Middle, centre, close up on
women, long shot of car.
Song: 'Life is now'
Models: Alexa Chung, Polly Brown, Donna McPhai
Gender representation: Women, freedom.
Camera shots: Mostly long shots, some close ups on
models.
No comments:
Post a Comment