The apron on the logo
is a connotation that it involves food. The red background helps the logo stand
out and eye catching for its target audience. The text type makes it easy to
read and the font style connotes that it’s for adults and kids because it
straight and simple, it’s bold and eye catching. Also it looks professional
which means it will attract more customers.
The castle in the logo suggests that it’s for kids.
Also the font is designed in a way so it attracts kids up to where it says
‘’PICTURES’’ that style is different because it’s for adults. This is a good
technique because it attracts both kids and persuades adults to take their kids
to the location as a family.
The horse on this logo is the most important thing
because it’s a connotation that this bank will go the extra miles to give you
the perfect service and financial help. Also horses are tall and large
animals which connote power. This will attract customers and give them a good
reason to join the bank.
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