Evaluation New

Our task was to produce an advertisement and choose a target audience and make sure we use the right skills and techniques to persuade the audience to purchase the product.
  
We carried out primary and secondary research. This was important because it helped identified out target audience.  Also our advert is fit for its target audience and it matched the brief so it was suitable for its target audience.  We a wide range of shot to make sure it had the maximum effect on the audience.
Also the way it’s edited and the style it brings the max out of the advert and it will attract more people to watch the advert and purchase the clothing. We worked well in a group because everyone did their part to make sure that the advert was at good level.

Everyone in the group were give roles to carryout and they did which was a positive because we got the work done and the editing was good because we recorded all the footage and then started editing so we don’t miss anything.

Also in our advert we communicated our brand so the audience know what brand, this is a positive because it is raising awareness of our brand. We also showed our video to different people so get different views and opinion.

The feedback we got from the people who watched the advert was a mix of positives and improvements. Such as one of audience said that adding the name and the price of the product when they show up on the screen was a really good idea because it provides customers with the product information. An improvement we got from one of the audience was the quality of the video, this was important because the video wasn't clear and some parts of the video didn't play, so we had to make sure that it was exported properly and tested before showing it to people.  

 This was important because we got new ideas on how to improve the video and attract more people to watch the advert.  We also had to change from our original plan, which involved a member of the group parking his car and adverting the clothing next to the car.

Also another factor was adverting clothing while playing football but we thought that that it wasn’t clearing showing the clothes or the brand so we changed our idea. We also had to change our storyboard and idea to make sure that our advert was suited for it and matched the brief. Also we used different techniques to persuade the audience to purchase the product, such as the music we used in our advert, which suit and goes with the flow.

We used a range of techniques in our advert, such as attractive music, this is important because the audience are most likely to watch if there music in the background which they might prefer.  Another technique we used in our advert was the different types of camera shots we used, in our advert we mostly used the medium and close up shots. This is because it’s easier for the audience to see what is being advertised and see if they are interested in the product or not. Also we used different type of effects such as black and white, this was important because it makes the advert and the video quality better. This way the audience can clearly see what’s happening in the advert and also it will persuade them to watch it because of the effects.  

Also we used effects such as black and white footage to make it look simple and attractive. Using these techniques was very effective because we got positive feedback from the audience that watched the advertisement. We also use a different type of camera shots but mostly we used medium and close up shots.

This is a positive impact because the audience can clearly see the products that are being advertised. Also we edited in the name of clothing that the actor is wearing and the price of so the audience know information the products that are being advertised. We also communicated our brand and the product clearly to our audience; also we edited our logo in the video so the audience know the brand. 

We also had to change our plans because we didn't prepare properly after we filmed our footage and started editing the quality of the video wasn't good enough and we didn't have enough footage so we had spend more time coming up with new ideas and filming them and then we needed extra time to finish off editing the advertisement. Overall I think our advert turned out is very good and also we worked well in a group.