Pre-production planning

Advert

We have decided to base our advert on the following props:

Therefore these will be the props however we will be basing our advert on the characters as the aim of the advert is to show the clothing. Therefore the combination of the two will make the advert more interesting and help in making the advert not just focused on one thing but different aspects. The adverts will be within different locations and will show the characters using their props then a still shot of them at the end to show their clothing in full.

Misc. En Scene

Locations

For our location for the advert we will have a car scene in which will have the character driving the car into a driveway. After this the character will the exit the car and do a still shot to show their clothing.

The other scene we will be having for the skateboard scene will be a skate park. Lastly the bike scene will be outside the school on Cox Street and the football scene in school at the Astroturf.

Lighting

All the scenes within the advert will be based outside therefore there will be no requirement for lighting. However in order to improve the graphics and the overall look of the advert when editing we will ensure that things such as brightness and the colour saturation is at the right level and if not the case we will adjust this.

Treatment

This will be a linear advert meaning that it will have a continuous indication of events. Therefore all the things that will be shown in the advert for each scene will be shown in order. The overall look and feel in which the advert will be aimed to convey will be a sense of excitement and energy. However in terms of the clothing we will be aiming to show a new look that is appealing to the target audience.

Context

The purpose of this advert will be to clearly indicate the clothing in which Shuffle sales. However another aim will be to ensure that the advert will be interesting which will gain the attention of the target audience hence why we used the idea of having props.

Risk assessment

Location	Risk
Cox Street	Cars, bikes and Props
School	Running students
Driveway	Cars
Skate park	Skateboarders and Bikes

Advert roles

Name	Role
Kashif Naseer	Actor and editor
Munashe Mukandi	Actor, editor and director
Curtis Fletcher	Actor and Camera man
Haris Umair	Actor and Camera man