Research existing adverts New

 

 

 

 

 

 

 

 

 

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· Mostly close up shots

· Colourful advert (mostly black and red are mostly)

· Mostly female models

· Party clothing

· Target audience (young adults)

This advert mostly uses close up shots so the audience can clearly see the clothes that are being advertised. In the advert the main colours that are used are black and red; also most of those actors are females. In the advert NEWLOOK are adverting party clothing and the target audience for this is adults aged between 18 to 25 years.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

·         Medium and long shots mostly used

·         Lots of people mostly couples (teenagers)

·         Mixed models males and females

·         target audience (young adults)

 

In this advert medium and long shots are mostly used so the audience can see all the different type of summer clothing.  Also in the advert a mixed of actors such as males and females and the target audience for this advert are young and old people aged between 18 to 25 years old.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

IKEA Living Together adverts

In the starting of the advert the two characters are in a dark room. Then the illuminate as they clean and organise it. They are in a house so they are dressed casually. There are no-diegetic sounds in the advert such as music in the background.

The camera shots that were used in the advert are mostly medium shots and some close up shots on the characters. The target audience for the adverts are people aged between 20-45 years old. Also the products that are being advertised are storage equipment and furniture.